Specializing in New Product Design and Market Realization.

Ideation

Rival Ideation was founded on the passion to bring innovative new products and disruptive business models to life. This is the backbone of our company and one of the specialties we take tremendous pride in. Our experience and business networks help keep our new product portfolios full of interesting opportunities.

Creation

Rival Ideation has the internal resources to take a product from concept to shelf with attention to details and a true sense of urgency. Our people are some of the most energetic, talented and experienced individuals that understand how to turn great ideas into realities while minimizing defects and risk.

Market Research

Specializing in consumer segmentation, shopper habits, category and product usage. our market research agency has the skills to help you understand what your target consumer is looking for.

New Product Design

Rival has market researched new products from various sources and expertise that can assist you in maintaining or growing market share or entering new categories.

Creative Agency

Specializing in consumer segmentation, shopper habits, category and product usage. our market research agency has the skills to help you understand what your target consumer is looking for.

Formulations

Experts in canine, feline, equine, bovine, swine, goat and poultry nutrition and an understanding of products currently available on the market to formulate new superior and unique products.

Production/Packaging

Rival Ideation owns a specialty USDA Organic, Non GMO Verified, GMP, NSF certified food grade production and packaging facility capable of producing extruded particles, pelleted, granulated and powder products

Prospect Development

Outsourced new product launch team focused on your top new product prospects. Rival Ideation has expertise in all phases of new product ideation and creation including product placement and brand management.